About Us

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

Become an Author

Basia Alexander for THE UPSHIFT

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Co-Authors Basia Alexander and Jim Conroy

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Basia Alexander for PartnerWithNature.org

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Jim Conroy, PhD, The Tree Whisperer®

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--Could Be You--

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Looking for tree-loving, nature partners to contribute to this blog, and blogs at our sister websites. Also looking for healing practitioners passionate about this work.